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“The more that you read, the more things you will know. The more that you learn, the more places you’ll go”, Dr.Seuss.

Whether you are thinking of starting your own business, or already running one – you can learn everything you need to know from those who have been down the entrepreneurial path before. There are quite a few books written for aspiring entrepreneurs. So where do you start?

Here are my picks of 12 great books to start with. Put it on top of your New Year’s resolutions’ list – that’s a book a month. Doable, right?

1. The 4-Hour Work Week: escape the 9–5, live anywhere and join the new rich, by Timothy Ferriss

The 4-Hour Workweek will get you fired up and ready to go. Whatever your dreams are – escaping the rat race, travelling the world, doing something you love, earning more, being your own boss – this is your step-by-step guide on how to get there.

The latest edition also includes over 50 practical tips and case studies from readers who have doubled income and reinvented themselves using the original book as a starting point, as well as the real-world templates you can copy.

2. The $100 Startup: Fire your boss, do what you love and work better to live more,  by Chris Guillebeau

It is an easy-to-read book filled with inspiring stories of entrepreneurs who have found ways to opt out of traditional employment, pursue what they found meaningful,  and turn their life’s passions into income.

In his book, Chris Guillebeau shows you how to start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful, and lead the life of adventure, meaning and purpose.

It’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

3. Zero to One, by Peter Thiel & Blake Masters

Peter Thiel, the PayPal co-founder and early Facebook investor, has built multiple breakthrough companies.

The most important skill to master, according to Peter Thiel, is learning to think for yourself and build a startup in an entirely new space.

Recommended by Mark Zuckerberg and Elon Musk, Zero to One will challenge the way you think and force you to answer questions that will help push your startup forward.

 4. The Lean Startup, by Eric Ries

The Lean Startup is a modern classic that is on a reading list of most VCs. It takes its name from the lean manufacturing revolution that Taiichi Ohno and Shigeo Shingo are credited with developing at Toyota.

Eric Ries’s revolutionary Lean Startup method will teach you think of your startup like of an experiment and help you organize the development of your product in a much better way.

This is a great book to read if you are starting a software or tech business.

5. Originals: How Non-Conformists Move the World, by Adam Grant

In his #1 New York Times bestseller Adam Grant, one of the most highly rated professors at Wharton, addresses the challenge of improving the world, from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions.

Grant explores how people champion great new ideas, how leaders fight, group, think, speak up without getting silenced, manage fear and doubt, build a coalition of allies, and choose the right time to act.

The book gives heart to those entrepreneurs who dare to build something unique and valuable that leverages a local advantage for either the local or global market.

6. The Art of the Start, by Guy Kawasaki

In his startup classic, The Art of the Start, Guy Kawasaki, former marketing maven of Apple Computer and the chief evangelist of Canva, provides you with the insider information and essential steps how to launch your product.

The book covers a wide range of topics and startup stages, from bootstrapping, raising money, dealing with VCs, pitching and launching. Every chapter begins with the GIST of it, an overview of what’s to come. Each ends with FAQ, frequently AVOIDED questions, to review the chapter’s content and drill it in deeper for better understanding and implementation.

This book will give you the essential steps to launch great products, services, and companies.

7. How to Win Friends and Influence Peopleby Dale Carnegie

This book is named the “grandfather of all people-skills books”. It is just as useful today as it was when it was first published in 1937.

Dale Carnegie believed, that financial success is 15 percent due to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”  He emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person’s point of view and “arousing in the other person an eager want.” You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment.

The book describes techniques for handling other people, like six ways to get people to like you, 12 ways to encourage others to buy into your thinking or nine ways to change people’s minds without any resentment

8. The Tipping Point, by Malcolm Gladwell

In this highly respected classic, Gladwell portrays the process in which an idea, trend, or social behavior reaches a certain trigger and becomes a viral sensation.

For anyone trying to develop an innovative marketing campaign, create word of mouth buzz, or simply trying to stand out in the saturated space of both tech and consumer-oriented start-ups, this is a must read.

9. Hooked: How to Build Habit-Forming Products, by Nir Eyal

Nir Eyal’s manual for  driving engagement, building habits and creating habit-forming products has been recommended by everyone, from the Economist to Goodreads.

Understanding how our emotions play a major role in driving our behavior is one of the most fascinating discussions in the book.

It is a great book for all startup founders looking to build a product that will heavily engage users.

10. The 7 Day Startup: You Don’t Learn Until You Launch, by Dan Norris and Rob Walling

In his book, Dan Norris, author and founder of, shows you exactly how he built a cash flowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years).

The 7 Day Startup is a must-read bible for bootstrappers, small business founders, entrepreneurs, freelancers and agencies, guiding them throughout their journey from idea generation to launching the product.

11. The Entrepreneur Mind: 100 essential beliefs, characteristics, and habits of elite entrepreneurs, by Kevin D. Johnson

The Entrepreneur Mind provides an easy-to-understand blueprint for success for anyone wanting to make their dream a reality or aiming to take their business to the next level.

In this book, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation.  Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth.

Johnson gives key step-by-step principles for building a strong business foundation from idea to execution. It is truly a must read for everyone ready to step out on faith to start their own enterprise.

12. The 7 Habits of Highly Effective People, by Stephen R. Covey

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.

In his book, Covey describes the seven habits of highly effective people and techniques for adopting those habits, making it clear that first you must make a paradigm shift – a change in perception and interpretation of how the world works.

Covey emphasizes that if we want to our lives, we should first focus on our personal attitudes and behaviors.

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